SEO Audit Services

Technical SEO Analysis & Diagnostics

Technical SEO forms the foundation of your website’s search engine performance, yet it’s often overlooked by businesses focusing solely on content creation. Our comprehensive technical analysis identifies hidden issues that could be preventing your website from achieving its full ranking potential. Search engines need to crawl, understand, and index your website efficiently before they can rank it properly.

Our detailed technical review includes:

• Complete website crawl analysis – We examine every page, URL, and link to identify crawl errors, broken internal/external links, and indexation problems that prevent search engines from accessing your content
• Site architecture evaluation – Assessment of your URL structure, navigation hierarchy, and internal linking to ensure optimal user experience and search engine understanding
• XML sitemap assessment – Review and optimization of your sitemap files to ensure all important pages are discoverable by search engines
• Robots.txt file optimization – Analysis of crawl directives to prevent blocking important content while restricting access to unnecessary pages
• Canonical tag implementation – Identification and correction of duplicate content issues through proper canonical URL implementation
• Schema markup evaluation – Assessment of structured data implementation for enhanced search result appearances and rich snippets
• SSL certificate and security protocols – Verification of secure connections and trust signals that affect both rankings and user confidence
• Server response codes analysis – Identification of 404 errors, redirect chains, and other HTTP status issues affecting user experience

Learn more about our specialized technical SEO optimization services for ongoing technical improvements and maintenance.

Website Speed & Performance Optimization

Page speed has become a critical ranking factor, with Google’s Core Web Vitals update making it clear that user experience directly impacts search visibility. Slow-loading websites not only rank poorly but also frustrate users, leading to higher bounce rates and lost conversions. Our comprehensive speed analysis identifies specific performance bottlenecks and provides actionable solutions to dramatically improve your website’s loading times across all devices.

Our performance optimization review covers:

• Core Web Vitals assessment – Detailed measurement of Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to ensure optimal user experience scores
• Mobile and desktop speed analysis – Cross-device testing using multiple tools including Google PageSpeed Insights, GTmetrix, and Pingdom for comprehensive performance evaluation
• Server response time evaluation – Assessment of hosting performance, server configuration, and response times to identify infrastructure improvements
• Image optimization opportunities – Analysis of image file sizes, formats, and compression levels with recommendations for WebP implementation and lazy loading
• Code efficiency analysis – Review of HTML, CSS, and JavaScript files to identify unused code, render-blocking resources, and optimization opportunities
• Caching implementation review – Assessment of browser caching, CDN usage, and server-side caching to improve repeat visitor experience
• Database optimization recommendations – For dynamic websites, analysis of database queries and optimization opportunities to reduce server load
• Third-party script analysis – Review of external scripts, plugins, and widgets that may be slowing down your website unnecessarily

Mobile Usability & Responsiveness Review

With Google’s mobile-first indexing now fully implemented, your website’s mobile performance directly determines your search rankings across all devices. Mobile users represent the majority of web traffic, and their experience on your website significantly impacts conversion rates, user engagement, and overall business success. Our mobile usability audit ensures your website delivers exceptional experiences across all mobile devices and screen sizes.

Our comprehensive mobile analysis includes:

• Mobile-friendly testing – Evaluation across various devices, screen sizes, and operating systems to ensure consistent functionality and appearance
• Touch element accessibility – Assessment of button sizes, link spacing, and interactive elements to ensure easy navigation on touchscreen devices
• Content readability assessment – Review of font sizes, text spacing, and content layout to ensure optimal readability on smaller screens
• Mobile page speed optimization – Specific analysis of mobile loading times and recommendations for mobile-specific performance improvements
• App-like experience evaluation – Assessment of progressive web app (PWA) potential and mobile user experience enhancements
• Mobile conversion path analysis – Review of how users navigate and convert on mobile devices, identifying friction points in the customer journey
• Responsive design validation – Testing of design flexibility across different screen orientations and resolutions
• Mobile search functionality – Evaluation of search features, filters, and navigation elements specific to mobile user behavior

On-Page SEO Optimization Analysis

On-page SEO encompasses all the elements you can control directly on your website to improve search rankings and user experience. These factors tell search engines what your content is about and help them understand how to rank your pages for relevant queries. Our comprehensive on-page analysis identifies opportunities to optimize every element that influences your search visibility and user engagement.

Our detailed on-page evaluation covers:

• Keyword strategy assessment – Analysis of current keyword targeting, identification of optimization opportunities, and recommendations for strategic keyword implementation across your content
• Title tag and meta description optimization – Review and improvement recommendations for search result snippets to increase click-through rates and improve search visibility
• Header structure evaluation – Assessment of H1, H2, and H3 tag usage for better content organization, user experience, and search engine understanding
• Content quality and relevance review – Evaluation of content depth, expertise, authority, and trustworthiness (E-A-T) to ensure it meets user intent and search engine quality guidelines
• Internal linking strategy optimization – Analysis of internal link structure to improve page authority distribution, user navigation, and search engine crawling efficiency
• Image alt text and optimization – Review of image SEO elements including alt tags, file names, and captions for improved accessibility and search visibility
• URL structure analysis – Assessment of URL formatting, keyword inclusion, and user-friendliness for better search engine understanding
• Content formatting and readability – Evaluation of content structure, paragraph length, bullet points, and visual elements that enhance user experience

Off-Page SEO & Authority Assessment

Off-page SEO factors significantly influence how search engines perceive your website’s authority, trustworthiness, and relevance within your industry. These external signals often determine whether your website can compete effectively for competitive keywords and achieve top search rankings. Our comprehensive off-page analysis evaluates all external factors impacting your search performance and identifies opportunities to build stronger authority signals.

Our authority assessment includes:

• Backlink profile analysis – Comprehensive evaluation of your link portfolio including link quality, anchor text distribution, referring domain authority, and identification of potentially harmful links
• Domain authority evaluation – Assessment of your website’s overall authority score compared to competitors, with strategic recommendations for improvement
• Competitive benchmarking – Analysis of competitor backlink strategies, content gaps, and opportunities to capture similar high-quality links
• Social media presence assessment – Review of social signals, brand mentions, and social media integration opportunities that support SEO efforts
• Online reputation analysis – Evaluation of brand mentions, reviews, and citations across various platforms that influence search engine trust signals
• Citation consistency review – For local businesses, assessment of NAP (Name, Address, Phone) consistency across directories and local platforms
• Link building opportunity identification – Strategic recommendations for acquiring high-quality, relevant backlinks through content marketing, partnerships, and industry relationships
• Brand mention monitoring – Analysis of unlinked brand mentions and opportunities to convert them into valuable backlinks

For businesses targeting local customers, explore our comprehensive local SEO services to dominate local search results and build strong local authority signals.

Content Strategy & Quality Evaluation

High-quality, relevant content serves as the cornerstone of effective SEO, directly influencing both search rankings and user engagement. Search engines prioritize websites that consistently provide valuable, authoritative content that satisfies user intent and demonstrates expertise in their respective fields. Our comprehensive content analysis identifies gaps, opportunities, and optimization strategies to enhance your content’s effectiveness and search performance.

Our content strategy evaluation encompasses:

• Content gap analysis – Identification of missing topics, keywords, and content opportunities that your competitors may be capitalizing on but you’re currently missing
• Keyword cannibalization detection – Analysis of internal competition where multiple pages target similar keywords, diluting their individual ranking potential
• Content freshness assessment – Review of content publication dates, update frequency, and recommendations for maintaining relevance through regular updates
• User engagement metrics analysis – Evaluation of time on page, bounce rate, scroll depth, and other engagement signals that indicate content quality and user satisfaction
• Conversion path optimization – Assessment of how content guides users toward desired actions, identifying opportunities to improve conversion funnels
• Content depth and expertise evaluation – Analysis of content comprehensiveness, authority signals, and demonstration of E-A-T (Expertise, Authoritativeness, Trustworthiness)
• Content format optimization – Review of content types (text, images, videos, infographics) and recommendations for format diversification
• Topic cluster strategy assessment – Evaluation of content organization around pillar topics and supporting cluster content for improved topical authority

Need ongoing content support? Our professional blog writing services help maintain fresh, SEO-optimized content that consistently attracts and engages your target audience.

Security & Trust Signal Analysis

Website security and trust signals play increasingly important roles in search engine rankings and user confidence. Google explicitly considers security as a ranking factor, while users are more likely to engage with and convert on websites that demonstrate trustworthiness and professionalism. Our security and trust analysis ensures your website meets modern security standards and effectively communicates credibility to both search engines and visitors.

Our comprehensive security evaluation includes:

• SSL certificate implementation – Verification of proper HTTPS setup, certificate validity, and mixed content issues that could compromise security or user trust
• Security protocol assessment – Review of website security measures, vulnerability scanning, and recommendations for enhanced protection against common threats
• Privacy policy and legal compliance – Assessment of privacy policies, terms of service, and GDPR compliance requirements that build user trust and legal protection
• Trust signal evaluation – Analysis of testimonials, certifications, contact information visibility, and other credibility indicators that influence user confidence
• Contact information accessibility – Review of contact page completeness, business address verification, and communication channel availability
• Professional design assessment – Evaluation of website design quality, user interface elements, and overall professional appearance that impacts user trust
• Security vulnerability scanning – Identification of potential security weaknesses, outdated plugins, and recommendations for security improvements
• Business verification elements – Assessment of business credentials, industry certifications, and third-party trust badges that enhance credibility