Mark Archie - Author

A 2025 Search Engine Research Institute study reveals a critical disconnect. First, 72% of businesses with high organic traffic fail to see a corresponding increase in sales revenue, exposing the flaw in a traffic-centric approach to search engine optimization. Second, traditional SEO prioritizes outdated metrics, such as keyword rankings and domain authority. These metrics show […]

GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.  GEO isn’t the end of SEO; it’s what happens when search works across different platforms, formats, and uses AI.SEO won’t disappear, but it’s changing to include optimizing for AI-powered search engines.We need to see SEO as optimizing

Generative Engine Optimization (GEO) is the process of optimizing content for AI-driven search engines like Google Gemini, ChatGPT, Claude, and Perplexity AI. Unlike traditional SEO, GEO ensures that content is machine-readable, factual, and structured so that AI systems can summarize it, cite it, and present it in results. A Gartner study predicts that by 2026,

What is the difference between structured and unstructured citations? Learn how both types affect your local SEO, online visibility, and customer trust. We will also show you how to optimize them effectively. What Are Citations in Local SEO? Local business citations are online mentions of your company. They include your business name, address, and phone

Local SEO is a digital marketing strategy that optimizes your online presence to attract customers from location-based searches. When someone searches “plumber near me” or “best restaurants in London,” businesses using local SEO appear first in results. Local SEO generates 3x more website traffic than traditional SEO because it targets customers actively seeking nearby services.

Top 10 SEO Mistakes Small Businesses Make Search engine optimization can feel overwhelming for small business owners juggling multiple responsibilities. While you’re focused on serving customers and growing your business, SEO mistakes can quietly sabotage your online visibility and cost you valuable leads. The good news? Most SEO mistakes are surprisingly easy to fix once

Published by UKSEOServices.com – Your trusted partner for FREE AI Tools for SEO solutions Are you tired of expensive SEO tools eating into your marketing budget in 2025? You’re not alone. Recent studies show that 73% of small businesses struggle with the high costs of premium SEO software, yet 91% of pages never get organic