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Mark Archie - Author

Mark Archie Thompson is an SEO Project Manager based in Manchester, United Kingdom, with 8+ years of hands-on SEO experience and 5 years in leading project management roles. He is certified in Google Analytics, Google Ads, SEMrush, HubSpot SEO, and Ahrefs, making him a powerhouse of data-driven strategy and optimization.Mark Archie specializes in e-commerce SEO, where he has consistently increased organic traffic by over 120% and improved keyword rankings for 80% of target terms. He has led dynamic SEO teams and delivered results across diverse campaigns through technical SEO, ethical link building, and content-driven growth.

GEO vs AEO (A Practical Checklist to Win AI Answers)

GEO vs AEO (A Practical Checklist to Win AI Answers)

General /

AI now summarizes the web. It cites clear, trusted pages—not just keyword-stuffed posts. To appear in AI answers, make content easy to parse, quote, and verify: direct answers, plain language, reliable sources, and visible update dates. AEO is strategy; GEO is execution. AEO clarifies meaning. GEO applies structure: answer-first sections, question-style headings, entity names, internal […]

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GEO Optimization 2025: Rank in AI Search Engines | UKSEO

What Is GEO Optimization?

SEO /

Generative Engine Optimization (GEO) is the process of optimizing content for AI-driven search engines like Google Gemini, ChatGPT, Claude, and Perplexity AI. Unlike traditional SEO, GEO ensures that content is machine-readable, factual, and structured so that AI systems can summarize it, cite it, and present it in results. A Gartner study predicts that by 2026,

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Citations in Local SEO

Structured vs Unstructured Local Citations (What Are Citations in Local SEO)

SEO /

What is the difference between structured and unstructured citations? Learn how both types affect your local SEO, online visibility, and customer trust. We will also show you how to optimize them effectively. What Are Citations in Local SEO? Local business citations are online mentions of your company. They include your business name, address, and phone

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local seo

What is Local SEO? The Complete Guide for UK Businesses

SEO /

Local SEO is a digital marketing strategy that optimizes your online presence to attract customers from location-based searches. When someone searches “plumber near me” or “best restaurants in London,” businesses using local SEO appear first in results. Local SEO generates 3x more website traffic than traditional SEO because it targets customers actively seeking nearby services.

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Top 10 SEO Mistakes Small Businesses Make

Top 10 SEO Mistakes Small Businesses Make (And How to Fix Them)

SEO /

Top 10 SEO Mistakes Small Businesses Make Search engine optimization can feel overwhelming for small business owners juggling multiple responsibilities. While you’re focused on serving customers and growing your business, SEO mistakes can quietly sabotage your online visibility and cost you valuable leads. The good news? Most SEO mistakes are surprisingly easy to fix once

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B2B Content Marketing Examples: 20+ Proven Strategies That Convert | UK SEO Services

B2B Content Marketing Examples: Complete Guide & Strategy (2025)

Marketing /

In today’s competitive business landscape, 86% of B2B companies report that content marketing significantly improves their brand awareness, while 75% see enhanced brand recognition and trust. Yet many businesses struggle to create content that truly resonates with their target audience and drives meaningful results. The difference between content that converts and content that gets ignored

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